University of Tsukuba &
Rakuten Joint empirical
research on stores of the future

Overview

Study Title: Research on stores that can provide a next-generation shopping experience.
Study Location: The Future Store Design Laboratory (University of Tsukuba)
Opened: 4 November 2016

Research topics (TBC):

1.Future store design (methods of connecting brick and mortar stores and with e-commerce stores; space design; service design)

2.Intellectual product displays (user interest analysis in real-environment, sensing, gesture interface)

3.Entertainment factor of the purchasing experience (shopping support services, augmented reality interface, etc.)

Member list

TOSHIMASA YAMANAKA

Professor, University of Tsukuba

TOSHIAKI UCHIYAMA

Associate Professor, University of Tsukuba

HIROYUKI YAMADA

Assistant Professor, University of Tsukuba

SOH MASUKO

Visiting Associate Professor, Rakuten

HIDENORI MIYATANI

Researcher, Rakuten

MASAFUMI MUTA

Researcher, Rakuten

SHIGAKU IWABUCHI

Researcher, Rakuten

OTHER UNIVERSITY OF TSUKUBA MEMBERS

About 30 students and teachers

Member list

TOSHIMASA YAMANAKA

Professor, Faculty of Art and Design

TOSHIAKI UCHIYAMA

Associate Professor, Faculty of Art and Design

HIROYUKI YAMADA

Assistant Professor, Faculty of Art and Design

SOH MASUKO

Visiting Associate Professor, Rakuten

HIDENORI MIYATANI

Researcher, Rakuten

MASAFUMI MUTA

Researcher, Rakuten

MITSURU NAKAZAWA

Researcher, Rakuten

RINA KATSUBE

Master’s program

KEN KISHIMOTO

Master’s program

KOHEI AKIYAMA

School of Art and Design

MOEKO IMAYOSHI

School of Art and Design

SHIHARU MORI

School of Art and Design

OTHER UNIVERSITY OF TSUKUBA MEMBERS

About 30 students and teachers
© Copyright - Art and Design, University of Tsukuba